4 Reasons Why You Need To Customize Your SEO Strategy

4 Reasons Why You Need To Customize Your SEO Strategy

Based on a SEO FIrm, below are the 4 reasons of why we need to customize our SEO strategy.

1. Utilizing Your Purpose to Define a Specific Marketing Message

A website is not just a place that will help business owners get leads. Your purpose should match your users’ needs and preferences. By reverse-engineering potential customers’ needs, you can personalize very page to address their concerns. This would establish your business in their minds as a top choice and number one problem solver.

2. You can Define Your Competition

An SEO strategy that is focused on its purpose begins by gathering important details about their competition. There are plenty of tools you can use for this. Reach out to your customers about their pain points and problems. Experiment with different kinds of queries to solve issues properly.

Analyze every aspect of your competition. URL length, title length, content length and other cross-promotion opportunities are different aspects you can emulate. Give it a tweak to deliver a crucial advantage. Success can start with a detailed plan and comprehensive competitor analysis.

Female Computer User (#3) by oksmith

3. Avoiding Committing the Most Common Mistakes

One of the most common mistakes website owners commit? Producing and incorporating poor-quality content in their web pages. As a result, their brand struggles. We always see pages that provides very little about the real message of their company.

Another problem is prioritizing too much platforms all at the same time. Are your clients on Twitter or Facebook? Do you think you need more web traffic SEO and AdWords? Don’t feel distracted by engagement metrics. Use all the necessary tools to help you get the best ROI.

4. Regularly Changing With Google’s Algorithm

If you want your brand to gain its much-needed online presence, you need to keep up with the times. There are 2 crucial angles to address in this aspect.

The first one is purpose-driven web content. Determine user intent, and make sure to meet that. Provide users with mobile-friendly, easy-to-navigate and attractive interfaces with working phone numbers.

Second, you need to make sure that your off-site promotions are reliable. Purchasing links to websites that your clients will never visit can be a frustrating experience for all parties involved. Adjust your SEO campaign so you can address users’ needs properly.

4 Essential Tips to Help You Become a Web Developer

4 Essential Tips to Help You Become a Web Developer


According to statistics, the vast majority of us work at jobs out of necessity and not out of passion. We work because we need the money, but often in these cases, we do not really like our jobs. We just crunch through the day until it is time for us to get off.

Web designers actually feel the same way. For the most part, web developer specialist  are people who work out of passion and not out of need. However, becoming a web developer, especially if you’ve worked for an industry that is unlike the aforementioned profession, can be hard.

But, do not worry. In this article, I will talk about some essential tips to help you become a good web developer.

  • Set Goals

When you talk about someone who is looking to become a web developer, oftentimes, you conjure up images of people who learn the deep level stuff like coding and programming languages. Although there is nothing inherently wrong with that assumption, where I am getting at is you should not focus on that stuff first.

What you should focus on, however, is goal setting. That’s right! In order for you to become a successful developer, you must first set some tangible goals for yourself.

By “tangible” goals, I mean that you create goals that are achievable. I highly recommend that you learn more about setting S.M.A.R.T goals.

  • Learn How to Code

Once you’ve set some goals for yourself, then you can learn the nitty-gritty stuff. Coding and programming languages are the tools that a developer needs to create a website.

There are plenty of them out there, but I will outline the programming languages that you need to learn first. They are:

  • Hypertext Markup Language (HTML)- HTML is probably the best programming language to learn first, especially if you want to become a web developer. This provides the backbone of any site and it is characterized by the use of tags.
  • Cascading Style Sheets (CSS)- If HTML sets the foundation of the website, CSS just makes sure that it looks nice. Both CSS and HTML go hand in hand and as you can probably tell by now, they are two of the programming languages that you need to start learning first.
  • JavaScript- So, you’ve learned how to create the structure and you already know how to beautify your website, but how can you implement more interactive elements to it? Well, that is with the use of JavaScript, of course!
  • Copy from Web Standards

As a web developer, it would be best that you learn from actual site implementations. What I mean is that you go to an already established website and then learn their coding patterns so that you can implement them on your own website.

You do this by visiting your favorite website, right-click on a blank area and then click “Inspect” (this is assuming you’re using Google Chrome). Once that is done, you will be presented with some codes that you can look at and examine.

  • Show Your Work

For people to actually want to hire you for your web development services, they must first see what you’re capable of. For such purposes, you need to create your own website from scratch.

The reason why you want to start from scratch is so that you can showcase what you can really do. If there is a time for you to impress your potential clients, it is through this.