What is the main goal of an ecommerce solution provider business? It is not only to put up a beautiful website, but at the end of the day, you want to get as many conversions as possible.
To the uninitiated, Conversion rates are just numbers that tell you how many people end up on your website to purchase things that you have on sale.
That being said, what are the things that you need to do in order for you to increase your sales? Here are some steps:

Upload High-Quality Images of Videos

An online store is different from a brick-and-mortar shop because people cannot try things out. The best way for you to showcase your items would be to include high-quality images.
If you can, it is much better that you also post some videos of your products in action as well.

Give Free Shipping

A sizable number of people shy away from buying stuff online due to the fact that they have to pay shipping fees.
To increase your conversions, you have to put it upon yourself to give them a gift of free shipping.

Think About Implementing Time Coupon Codes

In some cases, you want to put a sense of urgency to your customers which is why it is a good idea for you to send out some time coupon codes to them.
A time coupon code adds that component and a sense of urgency needed to make that sale. For instance, if the code is only good on Fridays at a particular time, this gives people the rush to take advantage of the coupon immediately.

Price Accordingly

Look at your other competitors to see how they’re pricing their products. To stay competitive, you may have to mark down your prices considerably so that you will not lose customers.
Take a Look at Your Checkout Process
Nobody likes a tedious checkout process. As much as possible, you want your customers to purchase your things in as little as 4 clicks or taps.

Make Sure that Your Site Can Be Trusted

Since people are going to be spending their money on your site, it is important that you establish trust with them, especially with regards to how they transact on your page.
It would be great if you can implement an SSL at the checkout to give your customers confidence that it is quite safe to use your platform.
Furthermore, allow your customers to choose different payment methods as well.

Structure Your Website the Right Way

Once a person stumbles upon your website, you want them to know exactly where to go. That is why it is very important that you make your site’s navigation as streamlined as possible.

Let Your Customers Know What They’ve Put in Their Cart

When people add some items to their digital cart, give them the freedom and ability to look at the items that they’ve collected thus far.

Source: https://www.bigcommerce.com/blog/conversion-rate-optimization/#ways-to-boost-your-ecommerce-conversion-rates