Web hosting, as an industry, has been around for so many years now. In fact, it dates back when the internet first started. The websites that you see will not have been visible had it not been for some of the top web hosts in the industry.
That being said, despite it being dated by today’s standards, web hosting, to this day, still remains to be one of the most lucrative industries on the market today. So, if you are planning on establishing your own hosting company, be sure to read through the rest of the article to find out how you can start your very own.
The first thing that you need to think about if you are starting your own web hosting company would be if you have the resources to buy your own servers or if you are just going to lease servers from larger companies.
For those of who you do not know, a hosting provider should have a lot of servers to host websites. Those servers are actually very powerful computers that run 24 hours a day and should keep running for the vast majority of the year.
Should a server go down, that would mean that the websites that are on the server might not be accessible until it gets back up.
Now, a server computer is quite expensive on its own and if you are going to establish your own company, you need to have plenty of them on board right from the get-go with the chance of expanding at a later time.
If this is impossible at your current financial state, you can collaborate with larger hosting companies by taking part in their reseller plans.
So, how does a reseller plan work? Well, think of it as a subscription where you are given a certain amount of storage and bandwidth. These things can be resold to your customers and you can control the allocation by using a certain control panel, which will be provided by the larger company. This is an appealing option for startups, but do keep in mind that your service is pretty much tied to the quality of service that the larger company provides.
As mentioned before, this is a highly-competitive industry and unless if you are specifically catering to a target demographic, you will have to spend some money on advertising, marketing, and promotion.
You can utilize different social media platforms, place banner ads, or even have your marketing team employ a lot of different measures if need be.
People who are looking for a hosting provider would be expecting quality service. And, by ‘quality service’, they expect nothing less than 95% reliability on your servers.
Just take, for example, whenever Facebook goes down. People would go crazy if they cannot access their favorite websites. So, you should take it upon yourself to provide consistent and reliable service across the board. Otherwise, you are risking of losing customers by the day.